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Difference Between AMP and PWA

A comprehensive guide about popular mobile app development services: Choose between AMP and PWA

AMP or Accelerated mobile pages are open source platforms which assist various websites to upload their contents in mobile devices almost instantly. News websites use AMPs for showcasing their news while eCommerce websites use this to showcase their products on mobile SERPs. AMPs save bandwidth by stripping unnecessary javascripts and display only the contents. It helps to keep the content static in size and shape and restricts the auto download of large sized images. Thus, AMP minimizes the page loading time and helps publishers to generate mobile friendly contents within a short span.


PWA or progressive web apps are web pages which give the final look to the mobile application version of any website. They use responsive web designs, latest features, and advanced technologies to develop an app-like experience on the mobile web browser. Though AMP and PWA look quite similar, there is a slight difference between these two app development services. However, you can opt for any of these two services to develop an exclusive mobile app version of your business website.

Highlighting the advantages of AMP:

It offers easy cache and quick loading of the web pages
Allows uploading and streaming of all types of ads
Makes the website super fast
Helps to improve keyword rankings and mobile SEO
Offers full control of visual and business designs to the website publishers
Also enhances the performance of the web server

So, by opting for AMP, you can enjoy faster page loading and better control of static contents. You can generate an AMP template of your choice and tag a non-AMP content from your website by using rel=’’amphtml” tag. So, it is quite easy to use also.

A thorough insight about the benefits of PWA:

Fast loading of the web page
Doesn’t require installation of any application
Improving the conversion rate
You don’t require to visit any app store
Offer quick scrolling over 60 frames within a second
Allows opening of web pages without the use of any URL bar
Uses push notifications to increase user engagement
It offers automatic updating
Applies simple animations and navigations for the ease of the web page viewers
It is very much suitable for eCommerce websites
Allows users to access the website through the home screen icon
It can perform under poor internet conditions also

These above-mentioned points imply that both AMP and PWA offer similar lines of benefits differing only in a few aspects.

How does AMP differ from PWA?

The PWAs perform faster than the regular AMPs
PWAs transfer almost all relevant information from the website to the mobile app. On the other hand, AMPs delete several scripts and thus lack in offering thorough information
PWAs offer higher rate of user engagement to the mobile applications compared to AMPs
Comparing PWAs with AMPs, PWAs are a better choice for eCommerce websites
All operations of AMP depend on cache whereas the PWAs perform independently

These differences don’t conclude any particular service to be the best or the worst. Rather these only highlight the various positive and negative aspects of the two app development services. You can compare between the two by going through all the differences and choose the most suitable one for you.

Why is developing a mobile app version of your website necessary?

Though you can include a plethora of information in your business website, a mobile app version will always be the better option to promote your business. This is due to the following reasons:

Mobile applications are easily affordable
They are also easy to adapt
Mobile app versions also provide multiple sales channels
They offer more value to the customers
Additionally, they help to maintain a good communication with the customers
Ensures better reach of your products to the potential customers
Offers better conversion rate from customers to consumers
Helps to keep your content always visible
Eliminates the need of website licensing costs and royalties by being open source

AMP or PWA: Which one to choose?

Hope we have succeeded to provide you with a brief knowledge about the two famous mobile app development services- AMP and PWA. Each of the services has its own set of pros and limitations. Some of those might be beneficial for you whereas some others might not be. You should finalise your requirements first and then choose the services according to your requirement.

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Location: Dubai - United Arab Emirates

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