Importance of good web design in SEO

Know the importance of good web design in SEO: Approach our experts for comprehensive help

In today's digitalized world, there are billions of users who depend on search engines like Google, Yahoo, etc. for finding information on the products and services they usually look for. Thus, it has become extremely important for the businesses and companies to have an online presence. But it's equally important to represent your website in the search engines in a very effective way. With SEO friendly web designs, it is easier to draw traffic to your site. Though it has become very challenging for the companies and entrepreneurs to keep their rankings on top in SEO, yet by knowing the importance of good web design in SEO and implementing it, you can create a responsive web design.

Get to know the importance of good web design in SEO:

Quality web designing is one of the most important features of digital marketing. There is no doubt that both web design and SEO go hand-in-hand and both are incredibly important. Listed below are some of the importance of good web design in SEO.

• Accessibility and responsiveness of the Websites

The time that the users spend on your website and their satisfaction play a vital role in SEO. In order to achieve this, it is important to keep proper navigation and all the elements of responsive website design in mind. The main aim of the responsive web design is to make the navigation simple and easily accessible to the users so that they can navigate through your website and get enhanced user experience. In fact, a responsive web design not only helps in gaining positive customer reviews and create heavy traffic on site but also assists in creating significant brand awareness. Also. if you have a well-developed web design, you will surely notice a rise in the number of customers which will ultimately lead to high conversion rates. All this directly or indirectly affects the SEO.

• Bounce rates

The search engines usually witness every activity and behavior that takes place on your website. Activities like when you are leaving the website, the time that you are spending on your website, etc. everything is observed by search engines. This is actually the bounce rate, i.e., the number of visitors to your website who leave the site only after viewing it once. The more the bounce rate will be on your website, the more negative effect it will have on your rankings and in SEO. The bounce rates become higher either due to lack of responsive web design or due to lack of consistent content. Some key elements of SEO rankings are the user interface, responsive website design, good content etc. Thus, responsive web design is extremely useful for SEO.

• Optimize the visibility of your website

In this mobile-friendly world, everyone is using smart devices for finding information and searching directions. Thus, it has become necessary to have a responsive website design, which is optimized for the device. This will not only expand your business online but will get your site lesser bounce rates. It is often found that in order to improve local search visibility, responsive web design is quite helpful.

• Content duplication

If your website needs a separate URL to access in your mobile and desktop, then duplicate content issues will arise. It makes your ranking of the website suffer in search engines. If the same content is available on two separate websites, i.e., two different URLs, undoubtedly, both will rank lower on the search engines due to canonicalization. In order to avoid this issue, it is definite to have a well-optimized and responsive website. It will also help you with SEO Rankings.